My Unorthodox Resumé
Email Messaging +
List Management =
CA$H for your business
HIRE A SYSTEMATIC, EXPERIENCED, DATA-DRIVEN EMAIL MARKETER
TO ASCEND YOUR WARM LEADS INTO PAYING CUSTOMERS.
Fact:
80% of customers are more likely to purchase
when offered PERSONALIZED experiences.
But if the emails are not being opened...
Houston, we have a problem!
If the prevailing content of your emails are not relevant:
Recipients will mark them as spam.
There will be a high unsubscribe rate, which will lead to the decrease of email subscribers, which also means a decrease in the number of your potential customers.
If there is no proper email marketing strategy, it diminishes potential ROI (return on investment) from all CAC (customer acquisition costs) and organic effort expenses.
The good news is,
I can help you with Email Marketing.
HERE'S WHY YOU SHOULD
HIRE ME:
I CAN IMPLEMENT STRATEGY
(SEGMENTATION, FLOWS, DELIVERABILITY)
Managing an entire email list beyond the basic flows.
It's about strategies of segmentation, automations and campaigns that move customers to buy over and over again from brands. GOALS: Boost LTV, AOV and create even more superfans with your emails.
COPYWRITING IS MY FORTE
Copywriting must go hand in hand with any marketing effort (from top to bottom of the sales funnel). It is not about utter wordsmithery . It's about understanding humans and what makes them tick. It's about infusing core persuasion principles rooted from cognitive biases and psychological triggers, subtle enough yet it gets readers to take action. The main hack to get inside someone's brain is research. Here's one way: ASK THE RIGHT QUESTIONS THROUGH INTERVIEW!
Learning from A-list copywriters is a privilege I made sure to give myself. I'm happy I did because it gave me the best foundation for messaging & strategy, and how to apply them to different sales funnels. And I continue to learn the latest trends up to this day.
DESIGN APPRECIATION
There shouldn't be any debate whether to use image-heavy or text-heavy emails. It's about what your subscribers want. DATA WILL TELL!
So whether we want all of the standard parts to be present (i.e. the headers, nav bars, rotating content, the social links, etc), or we want it to be devoid of all the bells and whistles (just talk to the reader in plain text), everything is possible.
While it would be best for another expert to handle the graphic design part, I can whip up Canva designs when the need arises. ;-) (Click here to see my email samples)
Love Letters from Clients
"You captured my voice
pretty well."
-Lori Halloway-
past projects
& clients I've worked with
Lori Halloway - Meticulous Manicurist
Client: Lori Halloway - Meticulous Manicurist (nail technician, Youtuber with over 700k subscribers, course creator)
Projects: Sales page revamp, email marketing, blog, Instagram management, ideated/coordinated/spearheaded GMMA Alumni Spotlight Series
Goal of Asset: Improve messaging to inform the nail tech practitioners that they can level up their service and income by specializing on toenail services.
Research method done: Onboarding questionnaire, Youtube comments on client's channel, Database of email responses from subscribers, Review mining.
*Worked with this client for more than a year. After the sales page project, I went on to handle her Instagram and weekly emails to nurture her 10k email subscribers.
*Also wrote a few blogs including: 5 Fears Of People With Problematic Toenails And How Nail Techs Can Help Now
Jeff j Hunter - CEO, vastaffer
Client: Jeff Hunter (CEO, serial entrepreneur, brand strategist, podcaster: THE SAVAGE MARKETER Podcast)
Project: Web Copy revamp (HOME, SERVICES, FAQ)
URL: www.vastaffer.com
Goal of Asset: Clarify messaging on roster of services. In the midst of competition, be more emphatic that their VA's are not just ordinary run-of-the-mill virtual assistants.
Research method done: Onboarding call, Database of answers to their (before strategy call) intake questionnaires, Sales Call recordings, Review mining, competitor research.
SULI Zinck - D2D Coach
Client: Suli Zinck (7-figure entrepreneur in the Door-to-door industry)
Project: Web copy revamp (Home, ABOUT)
URL: The actual screenshot of the page.
Goal of Asset: To have a branded web presence as she aims to mentor new and struggling sales reps in the door-to-door space.
Research method done: Her podcast episodes, podcast of others in the D2D industry, and 6+ hours of video call recordings to nail down her brand story.
Nathalia melo - fitness coach
Client: Nathalia Melo (fitness coach, Bikini Olympia Champion 2012)
Project: Story-based case studies of clients' transformation
URL: Story of Summer , Story of Kendra , Story of Morgan
Goal of Asset: To promote her 4-week Mega Shred Challenge, 4-week Belly n' Buns Challenge, and eventually elevate clients to her Personal Coaching Program.
Research method done: Detailed interview of Coach Nat's clients to capture their story.
Jessica leibovich - chef
Client: Jessica Leibovich (Executive Chef, Owner of a Personal Chef Business, Course Creator)
Project: Sales page copy, squeeze page, emails, webinar outline, Facebook ads copy, Lead Magnet (Ebook) Design
URL: Prosperous Personal Chef Sales Page , Webinar Sign-up page , Ebook Re-design , *This was how her "ebook" looked like before I designed it (yikes!!!)
Goal of Asset: Sell a course geared towards working chefs and home cooks who are aiming to have a personal chef business.
Research method done: Onboarding call (roadmapping), Social Media Groups, Review mining, competitor research.
Love Letters From Clients
Love Videos From Clients
Proof of Congeniality
Hello, I'm Ivy Carla!
Having worked in the digital space for 15+ years, I’ve become this unicorn who’s capable of doing many things. But when I was in the process of crafting a signature offer that would allow me to work with higher-level clients, being an all-in-one unicorn crippled me.
I had to take a step back, discern, and pray for clarity.
What I noticed was that I always circled back to "messaging strategy", whether it's blatantly written or subtly implied.
AHA Moment!
I want to help my clients tell their stories on digital platforms, strengthen their brand in the online realm, where they ultimately
MAKE MONEY!
I learned COPYWRITING from different experts, served several clients (and satisfied them) with my service, and I included EMAIL MARKETING strategy in my arsenal.
EVERYBODY WINS!
My Truth :-)
- I'm obsessed about the psychology and data-driven pillars of direct response marketing.
- When I take projects, I give my 100%. I'd like this to be long term :)
- I take constructive feedback with an open heart and mind. No hard feelings, because we all want the best results.
- I'm gaga over storytelling. The more I learn from great storytellers, the more I think that I'm still a huge work-in-progress. (At least, I'm not a puffed up know-it-all). And I'm gonna hone this skill to the best of my ability to satisfy clients.
- I always consider myself glass-half-full. I have an insatiable appetite for learning. I'm the type who binges on training videos like it's Netflix. And I'm also excited to apply my learnings in the real battlefield.
